Business Description: Transforming Today’s World, LLC is the publisher of “TTW Magazine” in Austin, Texas. The magazine, which printed its first issue seven years ago is dedicated to promoting and advertising artists at various levels of business throughout Texas, North America and the world.
Circulation and Distribution: The seasoned management team at TTW Magazine is targeting a total combined circulation of 250K for both print and online publications. The magazine is currently published quarterly to service approximately 40K readers. Plans are also in place to move up to bi-monthly with increased press and electronic runs through the coming years. Organizational sales, email marketing, sponsorships, cross-platform advertising and direct mail distribution to targeted lists of artists, businesses and general consumers are utilized to continue growing subscription.
Unique Format: TTW magazine is a high-grade, 80 page contemporary in look and feel publication printed on large-size silky paper and delivering quality art content and entertaining, news-worthy publicity profiles resulting in a very special publication that appeals to broad-base demographics with 18 plus age group spanning across multiple markets.
Business Strategy: TTW magazine is the first publication to offer strategically-crafted, private “Publicity Profiles” as the cornerstone of its proven business model both offline and online. Publicity profiles are distinctive articles boasting a first-of-a-kind style of writing and unparalleled pictorials to introduce up and coming artists and spread brand awareness within local communities. Each issue features a prominent community figure or celebrity on the cover and includes five cleverly-divided sections: Arts & Entertainment, Celebrity Corner, Business News, Editor’s Choice and a Centerfold Editorial.
Business Model: TTW Magazine employs a two-tiered business model that purposefully unites quality print with advanced online technology to deliver uniquely written publicity profiles and entertainment editorials to large audiences at both the local and national level.
Market Opportunity: TTW Magazine addresses a rising demand for consumer-based entertainment and general-interest magazines generating billions of dollars in revenue each year and continuing to grow rapidly. The magazine is structured to provide artists and fans alike with advantages of both special-print issues and the latest in electronic formats made possible by advanced online technology to continue growing viewership base and circulation base. In particular, the local San Antonio market and surrounding South Texas areas lack similar publications with the established track record and overall value offered by TTW Magazine.
Competitive Advantages: TTW Magazine is dedicated to providing new and existing artists with the ability to promote their creative work to thousands of digital consumers online and on social media networks. In addition, the magazine provides advertisers and businesses the ability to market their products and services, enhance their brand awareness and generate new revenue using online interactive HD videos. This amazing advertising platform is available exclusively from the magazine’s electronic arm, Texas-based Inteveo LLC.
Future Outlook: Magazine publishing is a high profit and high margin business with the key to success being effective marketing. TTW Magazine has a highly focused multi-dimensional sales and marketing process enabling constant growth within the arts and entertainment segment of the publishing industry. The same marketing channels and proven technologies are being used by other well-established name-brand organizations online with remarkable results. We invite you to visit us online today and learn more about the various services we offer.
